TOOLFree SEO tools
Practical utilities for the day-to-day of SEO — no logins, no limits, and nothing you enter leaves your browser. The focus here is local SEO: understanding how your business appears in search from different places, so you can find and close ranking gaps neighborhood by neighborhood.
Available now: the UULE generator, which simulates a Google search from any city or suburb, a meta tag generator with a live SERP preview, a keyword density checker, and a robots.txt generator. More SEO tools are on the way.
Why local search results differ by location
Google personalises results by where the searcher is, so "plumber near me" shows completely different businesses in one suburb than in the next. That's why checking your own rankings from your office can be misleading — you see a local-to-you view, not what a customer across town sees. Simulating a search from a specific place is the only reliable way to audit local visibility and spot the neighbourhoods where you're missing from the map pack.
Which SEO tool do you need?
- UULE generator — see Google results as they appear from any city or suburb.
- Meta tag generator — write titles and descriptions with a live search-snippet preview.
- Keyword density checker — check a page uses its target terms enough without stuffing.
- Robots.txt generator — build a valid robots file to control crawling.
Writing content too? The word counter and word frequency counter help you hit length and keyword targets.